géomarketing - translation to french
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géomarketing - translation to french

USE OF GEOGRAPHIC INFORMATION IN MARKETING ACTIVITIES
Geo (Marketing); Marketing geography; Geo (marketing); Geolocation marketing

géomarketing         
n. geomarketing

Wikipedia

Geomarketing

In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. It can be used in any aspect of the marketing mix — the product, price, promotion, or place (geo targeting). Market segments can also correlate with location, and this can be useful in targeted marketing.

Geomarketing is applied in the financial sector through identifying ATMs traffic generators and creating hotspots maps based on geographical parameters integrated with customer behavior.

Geomarketing has a direct impact on the development of modern trade and the reorganization of retail types. Site selection becomes automated and based on scientific procedures that saves both time and money. Geomarketing uses key facts, a good base map, Whois data layers, consumer profiling, and success/fail criteria.

GPS tracking and GSM localization can be used to obtain the actual position of the travelling customer.

Examples of use of géomarketing
1. Le géomarketing a plusieurs champs d‘application.
2. La société basée ŕ Saint–Sulpice (VD) est un des leaders suisses dans une discipline qui intéresse un nombre croissant d‘entreprises: le géomarketing.
3. Dans une contribution au bulletin HEC, Nicolas Babey, professeur ŕ la HES Neuchâtel, Berne et Jura, met en garde contre les attentes excessives face au géomarketing.
4. La société est également partenaire et diffuseur de GeoConcept, un des leaders européens du géomarketing avec 6500 clients et 7,6 millions d‘euros de chiffre d‘affaires.
5. Microgis, pionnier romand du géomarketing, prend pied ŕ Zurich Le CSEM se lie ŕ deux instituts européens Un technopôle au Noirmont?